Les Mimis began the day I got so frustrated that I couldn’t find any good natural products for my kids’ curly hair. Between thousands and thousands hair care products, I couldn’t get what I expected for my girls’ hair in my neighborhood's drugstore. That didn’t make sense to me!
I wished for the existence of an all-in-one product easy to use, with not sweet smell, that doesn’t leave a greasy sensation on fingers, a product that moisturize and detangle curls. Therefore, I decided to do it myself. At this time, I was in a Phd program working on Identity construction and curly hair. I knew there was a need.
So I started working on a hair cream with old family hair care recipes, turned my kitchen laboratory, tested on my girls’ hair until we were all satisfied. I asked myself “Why don’t I share it?” So I decided to call the company Les Mimis. The reason is simply: it’s my girls’ nickname.
I found a laboratory. Together, we improved and stabilized the formulation. My designer Farah developed the brand, Steven and Annie worked on a promotional video. In 48 hours we had over 60 000 views on Facebook. We put the first product of Les Mimis’ line on the market. People love it.